Journey recording & analysis: Turning driving data into daily insight
Type of Project
A real-world project delivered as part of The Floow’s core mobile telematics app platform, deployed globally through insurer partnerships.
Company & product overview
The Floow provides mobile apps for insurers that track driving behaviour, analyse journeys, and offer feedback to help users drive more safely. Journey data underpins scoring, rewards, and risk models used by insurers worldwide.
Skills & area of focus
Experience design, mobile UX/UI, behaviour modelling, map-based interfaces, usability testing, data visualisation, system feedback, location data sensitivity, engagement design.
Project problem or purpose
Drivers often didn’t understand how their journeys were being tracked or what the data meant. Drop-off in usage occurred when feedback wasn’t clear or actionable. We needed to design an experience that gave users transparency, control, and motivation, turning passive tracking into meaningful insight.
Roles, responsibilities, & team
I led design strategy and delivery. Our cross-functional team included two product designers, one researcher, mobile engineers, and data scientists. I collaborated closely with product managers, localisation specialists, and insurers to balance technical constraints with user needs.
Timeline, scope, constraints
This was a 10-week feature evolution embedded within a larger quarterly app update. Key challenges included privacy expectations, ensuring accuracy in journey playback, and designing consistent experiences across variable device sensors and OS limitations.
Process & what I did
We began with data review and user interviews to understand mental models around journey recording. I mapped ideal flow states, from journey detection to post-trip feedback, and redesigned the experience to highlight trip summaries, safe/unsafe behaviours, and a clear driver timeline. We introduced simplified maps with digestible feedback and animations showing where and why scoring dropped. Custom components ensured localisation didn’t break design clarity.
Outcomes, results, & lessons
User engagement with journey review features rose by 48%, and scoring understanding (measured through surveys) improved significantly. Insurers saw stronger driver engagement and fewer support requests about data accuracy. The big lesson: when you surface the right insight at the right time, and in the right tone, people lean in, not drop out.
