Independent creative direction for ambitious businesses where reputation, presentation and experience matter. Bringing strategy, creativity and design together to build stronger brands, create distinctive experiences and make every interaction count.
Independent consultancy
I’m Gareth Spenceley, an independent creative director and design leader. I help businesses create stronger brands and better experiences, bringing strategy, creative direction and design together across every meaningful customer touchpoint. From positioning and identity through to advertising, digital products, websites, print and physical experiences, I look at how everything connects, what each part needs to achieve, and how the whole thing should feel. The result is not simply better-looking work. It is a clearer proposition, a stronger brand and an experience that gives people more reason to choose, trust and remember you.
Learn moreSelected work · Anonymised strategic case study
Luxury residential development
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Connected capability
Good design rarely sits neatly inside one discipline. I bring strategy, creative direction and design together to shape how a business looks, communicates and is experienced. That can mean defining a proposition, creating a brand, developing a campaign, designing a website or digital product, producing print and publications, or directing the wider customer experience, creating greater clarity, distinction and consistency across every touchpoint.
Positioning, propositions and creative thinking that establish a clear direction for the brand and experience.
Identity, messaging, campaigns and content that create distinction, desire and a consistent expression.
Websites, products, interfaces and services that turn the brand into clear, intuitive and engaging digital experiences.
Publications, collateral, environments and real-world touchpoints where craft, materiality and detail shape perception.
Connecting journeys, touchpoints and design systems to create a coherent experience that builds confidence and consistency.
Engagements
Some businesses need an experienced outside perspective. Others need a complete repositioning or someone to lead the creative direction over time. The engagement is shaped around the problem, the ambition and the level of change required.
For businesses that know something could be better but need clarity on where the real opportunities lie. I review the relevant brand, communications, digital experience and customer touchpoints to understand what is working, where the experience is breaking down and where change will have the greatest impact.
Indicative investment · £5,000–£7,500+For businesses creating something new or ready to strengthen how they are positioned, presented and experienced. This can include positioning, proposition, identity, messaging, creative direction, campaigns, digital experience and the principles that shape how the brand appears across its most important touchpoints.
Indicative investment · £10,000–£25,000+For launches, repositioning and more substantial programmes where several parts of the customer experience need to change together. I lead the creative thinking across the relevant areas, which might include strategy, brand, advertising, digital, product, print, content and physical experience, ensuring each contributes to the same proposition.
Indicative investment · £20,000–£50,000+For businesses that need experienced creative leadership without making a full-time appointment. I work directly with leadership, internal teams and external partners to provide strategic challenge, develop ideas, establish creative direction, review work and maintain quality as projects move from thinking into execution.
Indicative investment · £5,000–£8,000+ per monthPerspective
With more than 17 years across brand, advertising, print, digital, product and design leadership, I bring a broad perspective to every engagement. I work directly with clients to understand the problem, define the opportunity and shape the creative response, bringing in specialist people where their expertise adds value. That means fewer layers, clearer decisions and someone taking responsibility for how the whole experience comes together.
About GarethSectors
I work with businesses where reputation, presentation and experience materially affect value, particularly in high-value, considered environments where every interaction contributes to how the business is perceived.
Developers, estates and residential brands where every stage of the journey should feel considered.
Marques, specialist dealers, collectors, services and mobility businesses shaped by performance and precision.
Restaurants, hotels, private clubs and concepts where brand, place, service and digital experience are inseparable.
Destination businesses balancing heritage, provenance, discretion and contemporary relevance.
Premium businesses, events and facilities where reputation, expertise and experience drive value.
Travel, yachting, private aviation, leisure and specialist retail built on trust and attention to detail.
Complex products and services where customer journeys, data, behaviour and clarity matter as much as aesthetics.
Journal
Design & Craftsmanship
There's something rather wonderful about a proper gentleman's umbrella. From the ingenious steel frames of the nineteenth century to beautifully shaped wooden handles and the specialist makers preserving traditional skills today, this familiar British accessory has a far richer story than most of us realise. Here's my personal appreciation of craftsmanship and enduring style.
Brand Strategy & Customer Experience
An exceptional yacht is only part of what a charter client is buying. From distinctive branding and beautiful digital experiences to intelligent booking systems and personal service, the most successful charter businesses understand that the experience begins long before departure. Stand apart, attract discerning clients and welcome a new generation of travellers into an extraordinary world.
Design & Craftsmanship
Bentley's newly relaunched W.O. Magazine is a beautiful reminder of what exceptional print can achieve. From its confident editorial redesign and exquisite production details to a wonderfully imaginative launch in Mayfair, the publication brings together craftsmanship, photography, storytelling and customer experience. An appreciation of a magazine I'd very much like to own.