Independent creative direction for ambitious businesses where reputation, presentation and experience matter.
Strategy / Brand / Advertising / Digital / Product / Print / Experience
Independent consultancy
I’m Gareth Spenceley, an independent creative director and design leader. I help businesses create stronger brands and better experiences, bringing strategy, creative direction and design together across every meaningful customer touchpoint. From positioning and identity through to advertising, digital products, websites, print and physical experiences, I look at how everything connects, what each part needs to achieve, and how the whole thing should feel. The result is not simply better-looking work. It is a clearer proposition, a stronger brand and an experience that gives people more reason to choose, trust and remember you.
Learn moreSelected work · Anonymised strategic case study
Luxury residential development
View project
Connected capability
Good design rarely sits neatly inside one discipline. I bring strategy, creative direction and design together to shape how a business looks, communicates and is experienced. That can mean defining a proposition, creating a brand, developing a campaign, designing a website or digital product, producing print and publications, or directing the wider customer experience, creating greater clarity, distinction and consistency across every touchpoint.
Positioning, propositions and creative thinking that establish a clear direction for the brand and experience.
Identity, messaging, campaigns and content that create distinction, desire and a consistent expression.
Websites, products, interfaces and services that turn the brand into clear, intuitive and engaging digital experiences.
Publications, collateral, environments and real-world touchpoints where craft, materiality and detail shape perception.
Connecting journeys, touchpoints and design systems to create a coherent experience that builds confidence and consistency.
Engagements
Some businesses need an experienced outside perspective. Others need a complete repositioning or someone to lead the creative direction over time. The engagement is shaped around the problem, the ambition and the level of change required.
For businesses that know something could be better but need clarity on where the real opportunities lie. I review the relevant brand, communications, digital experience and customer touchpoints to understand what is working, where the experience is breaking down and where change will have the greatest impact.
Indicative investment · £5,000–£7,500+For businesses creating something new or ready to strengthen how they are positioned, presented and experienced. This can include positioning, proposition, identity, messaging, creative direction, campaigns, digital experience and the principles that shape how the brand appears across its most important touchpoints.
Indicative investment · £10,000–£25,000+For launches, repositioning and more substantial programmes where several parts of the customer experience need to change together. I lead the creative thinking across the relevant areas, which might include strategy, brand, advertising, digital, product, print, content and physical experience, ensuring each contributes to the same proposition.
Indicative investment · £20,000–£50,000+For businesses that need experienced creative leadership without making a full-time appointment. I work directly with leadership, internal teams and external partners to provide strategic challenge, develop ideas, establish creative direction, review work and maintain quality as projects move from thinking into execution.
Indicative investment · £5,000–£8,000+ per monthPerspective
With more than 17 years across brand, advertising, print, digital, product and design leadership, I bring a broad perspective to every engagement. I work directly with clients to understand the problem, define the opportunity and shape the creative response, bringing in specialist people where their expertise adds value. That means fewer layers, clearer decisions and someone taking responsibility for how the whole experience comes together.
About GarethSectors
I work with businesses where reputation, presentation and experience materially affect value, particularly in high-value, considered environments where every interaction contributes to how the business is perceived.
Developers, private residential businesses and property specialists looking to create a stronger proposition around exceptional places, from positioning and identity through to property marketing, digital and the viewing experience.
Automotive brands, specialists and dealers where the product is only part of the proposition, and the relationship between brand, customer and ownership needs to feel equally considered.
Restaurants, hotels, private clubs and hospitality businesses where brand, atmosphere, service and digital experience need to work together to create a distinctive guest experience.
Estates, landowners and private businesses where place, heritage, landscape and reputation are central to the proposition, across property, communications, publications and visitor experiences.
Yards, facilities, events and specialist businesses where expertise, reputation and the quality of the experience are central to the proposition.
Businesses across travel, yachting, private aviation, leisure and specialist retail where trust, presentation and the quality of the experience are central to value.
Technology, mobility and data-led businesses where complex products and services need to become clearer, more intuitive and more compelling through brand, product and digital experience.
Journal
Property & Place
The experience of a property begins long before someone walks through the front door. For premium developers, every interaction before the viewing is already shaping how the property is perceived.
Automotive & Mobility
Exceptional engineering creates expectation. For prestige automotive businesses, the opportunity is to ensure everything surrounding the car, from discovery and specification to handover, servicing and ownership, lives up to it.
Hospitality & Lifestyle
A great hospitality experience doesn't begin when someone sits down. Discovery, booking, anticipation, arrival and the moments that follow all influence how a restaurant or hotel is remembered.