Chassis - Scaling product design across the organisation with a unified design system
Type of project
A real-world project as part of my role as Head of Product Design at The Floow.
Company & product overview
The Floow is a global telematics company providing smartphone-based mobility solutions for insurers and automotive brands. Its products use behavioural science and data analytics to help people drive safer and insurers operate smarter.
Skills & area of focus
Design systems, UI/UX design, design operations, accessibility, Figma component architecture, cross-functional collaboration, stakeholder alignment, product scalability.
Project problem or purpose
As The Floow scaled its suite of B2B and B2C products, our design output became inconsistent and inefficient. Designers were duplicating components, engineers lacked clear guidelines, and our brand was fragmented across experiences. We needed a design system that could unify our digital products, reduce design debt, and improve speed and consistency.
Roles, responsibilities, & team
I led the initiative as Head of Product Design, working closely with our UI designers, engineers, and front-end architects. The core team included 4 designers and 3 engineers. I drove the system’s vision, structure, and adoption strategy. The project was fully remote, with collaboration across multiple time zones.
Timeline, scope, constraints
The project ran over 9 months, starting with an audit phase and evolving into multi-phase implementation. We had no dedicated design system team, so we built Chassis while shipping live product. Scope had to flex around in-market demands, and adoption had to be earned, not enforced.
Process & what I did
We began with a full audit of design patterns and UI inconsistencies across platforms. I mapped friction points in handoffs between design and engineering and worked with teams to define principles that balanced flexibility with structure. We created foundational token libraries (typography, colour, spacing) in Figma, then built out scalable components with documentation in Zeroheight. Accessibility (WCAG 2.1), brand integrity, and cross-platform support (web, iOS, Android) were baked into the system from the start. I facilitated regular workshops to drive adoption, onboarded new designers, and aligned with product leadership to ensure Chassis mapped to business priorities.
Outcomes, results, & lessons
Chassis became the backbone of our product design practice, reducing design and engineering time by 25%, improving cross-product consistency, and increasing design team velocity. It empowered junior designers with reusable patterns and gave engineers clarity, reducing back-and-forth by over 40%. More importantly, it scaled with the business, supporting new product launches without compromising brand or UX. In hindsight, having a more formalised governance model earlier would’ve accelerated decision-making. Still, the cultural shift it drove, from fragmented execution to shared ownership, was a win in itself.
